Gram? Gram is an inventive and fearless collective based in Newcastle upon Tyne, England, known for their genre-blending music that speaks directly to the complexities of modern life. Their journey is a kaleidoscope of sounds and influences, marked by an unapologetic embrace of past genres while carving out a future-focused voice. This band has roots in some of the UK’s most iconic music stages, having performed at Maida Vale Radio 1 sessions for Steve Lamacq, and toured with cultural touchstones like Zane Lowe on MTV. Their presence at major festivals such as Reading, Leeds, and Wireless has further solidified their reputation as boundary-pushing artists with a penchant for insightful, genre-crossing music.
With each new track, Gram? Gram builds upon an extensive legacy of eclectic sounds and layered messages. Their music reflects an era-spanning influence—from the funk grooves of 1970s South Bronx to the minimalist beat of Detroit techno in the ’80s, and on through to the unapologetic sampling of the French house revolution led by labels like Ed Banger. Their ethos could be described as “steal something old to make something new,” a testament to their knack for reimagining cultural fragments in a way that’s authentic, sharp, and never predictable. In every project, Gram? Gram distills these inspirations into something that resonates deeply with a world in constant flux, delivering not only entertainment but also an unfiltered commentary on the age of information overload.
On October 25th, 2024, Gram? Gram released “Kombucha,” a single that perfectly encapsulates the discordant harmony of our hyperconnected, overstimulated age. With a driving beat that pulls from disco and funk, “Kombucha” invites listeners to move to a rhythm that mirrors the chaos of a world brimming with noise, content creators, AI-generated randomness, and endless self-help jargon. It’s a satirical, intoxicating look at modern life, presented as an EDM-laced pop anthem. This song is not only an invitation to dance but also a playful, insightful reflection on the absurdity of our self-obsessed digital culture—a “glorious noise” of sonic layers crafted to make listeners groove, reflect, and surrender to its infectious beat.
From the very first beat, “Kombucha” by Gram? Gram pulls you into a sonic vortex. It’s not just a song; it’s a pulsating, hypnotic experience designed to make you move. The track’s energetic beat and vibrant tempo are a refreshing reminder of the power of music to captivate and command a listener’s attention. Drawing you into a soundscape layered with funky basslines and an infectious groove, Gram? Gram has created something that isn’t merely heard—it’s felt. Their craftsmanship in *Kombucha* captures the listener’s senses, creating a groove that penetrates deep, awakening a desire to dance, let go, and immerse oneself entirely in the beat. From the start, it’s evident that “Kombucha” is a track that demands to be played on repeat.
The song opens with a compelling vocal melody that establishes a rhythm, bringing a feel-good vibe that’s both captivating and entrancing. This opening, simple yet striking, sets the tone for what’s to come. The funky bassline steps in next, with a hypnotic repetition that builds anticipation. It’s like being in a club where the music takes control, guiding your movements and mood. The combination of bass and groove in “Kombucha” is magnetic, drawing you further into its complex layers. Here, Gram? Gram has succeeded in creating a track that not only captures your attention but holds it, compelling you to stay with it, to let it take you somewhere new.
The production shines as underlayers of gritty synth melodies weave through the track, adding a distinct edge to its infectious core. These synths aren’t just background elements; they enhance the song’s character, giving it a subtle rebelliousness that feels fresh and audacious. As the synths rise and fall, they play off the lead vocals with an unexpected synergy. It’s in these details that “Kombucha” truly shines—Gram? Gram has mastered the art of subtle contrasts, placing roughness against groove, creating a dynamic that elevates the song to a whole new level. This balance of raw and smooth adds depth to the music, making it complex yet accessible.
Vocally, “Kombucha” delivers with an authenticity that’s rare. The lead vocals possess a gritty texture that adds a layer of gravitas to the playful beat. There’s a weight to the voice that grounds the song’s energetic spirit, offering a sense of substance to balance its vibrant tempo. Each lyric is delivered with confidence, resonating with power and presence. The lead’s tone feels almost machine-like, embodying the technological themes behind the song. It’s as if the voice itself is a commentary on the song’s subject—the modern-day “noise” of digital culture. This vocal approach amplifies the song’s impact, giving it an authenticity that feels both modern and timeless.
The song’s evolution is another standout feature. Around the 1:04 mark, “Kombucha” begins to explore new territory, introducing layers of complexity that keep it exciting and fresh. Here, the groove deepens as funky basslines merge seamlessly with a groovy drumbeat and catchy piano melodies, adding a vibrant, multi-dimensional quality to the track. The addition of guitar strings brings an unexpected thrill, injecting a rock-inspired energy that takes the EDM-laced pop foundation to an electrifying climax. These shifts keep listeners engaged, holding their attention as the song builds momentum, pushing the boundaries of what a dance track can deliver.
Gram? Gram’s attention to detail shines in the backup vocals, which add a sweetness that contrasts beautifully with the song’s powerful core. These harmonies soften the edges of “Kombucha”, offering a refined touch that balances its raw, infectious energy. The backup vocals lend the track a depth that enhances its replay value, giving it an elegance that is truly enchanting. It’s a small but vital element that helps the track feel complete, polished, and thoughtfully crafted. The harmonies add a softness that complements the lead’s gritty delivery, giving the song an irresistibly lush and layered feel.
The instrumental pauses and melodic shifts throughout the song bring an organic fluidity that keeps it feeling spontaneous and alive. “Kombucha” moves and breathes, refusing to settle into predictability. This refusal to conform is one of the song’s strengths; it’s a track that feels like a living, evolving entity. The synth melodies elevate it to new heights, giving it an atmospheric quality that is both meditative and energizing. And when the trumpet sounds, its velvety, silky tone introduces a warmth that adds yet another layer of complexity. The result is a richly textured soundscape that invites listeners to lose themselves in its many layers.
By the end of “Kombucha”, it’s clear that Gram? Gram has crafted a track with an insane consistency that’s both thrilling and comforting. Every element—from the bassline to the vocals to the instrumental layers—comes together to form a cohesive whole. The song is a testament to Gram? Gram’s talent for creating music that feels relevant, modern, and deeply engaging. There’s a perfection in the sound, a seamless blending of influences that makes “Kombucha” a true standout in today’s music landscape. It’s a song that feels made for our era, a piece that resonates with the chaos and beauty of modern life.
In “Kombucha”, Gram? Gram offers more than just a song; they provide an experience. It’s a track that captures the absurdity of our world, the overload of information, the constant hum of digital noise—and yet, it finds beauty in the chaos. “Kombucha” is more than music; it’s a narrative, a commentary, and a celebration of rhythm and groove. It’s a song that anyone can appreciate, a track that speaks to listeners on multiple levels, inviting them to lose themselves in its infectious beat and vibrant energy. For those looking for something fresh, dynamic, and unforgettable, “Kombucha” is a must-listen.
For more information about Gram? Gram, click on the icons below.
