Hello everyone, it’s your host Oliver from DULAXI, and today I’m delighted to be joined by SonicFluxx, an American independent pop artist based in Las Vegas, Nevada. Working across electronic, synth-pop, and experimental music, SonicFluxx has been developing a distinctive musical identity that brings together theatrical pop influences, electronic production, and deeply personal storytelling. His latest single, “Idol”, released on September 25, 2026, introduces a darker and more aggressive direction, embracing industrial-inspired beats, commanding synths, and an unconventional vocal approach.
Before we begin our conversation with SonicFluxx, here’s what you need to know about today’s featured project.
About SonicFluxx
SonicFluxx’s relationship with music began long before his development as an independent recording artist. Growing up surrounded by church choirs and the visual spectacle of 1990s and early 2000s pop culture, he developed an early appreciation for the ability of music to transform emotion into performance. Artists such as Britney Spears, *NSYNC, Jennifer Lopez, and Janet Jackson played important roles in shaping his musical imagination, while the theatrical presentation of their music videos introduced him to the relationship between sound, movement, and visual storytelling. What began as recreating performances in his bedroom gradually developed into a lasting creative ambition, establishing the foundations of an artistic identity that continues to evolve.
After moving to Los Angeles in 2020 to pursue his musical ambitions, SonicFluxx continued developing his sound through electronic production, pop songwriting, and personal narratives. His performance at OC Pride in 2021 represented an important milestone, providing an opportunity to present his original music on a significant stage and reinforcing his decision to pursue music professionally. This period of development eventually led to his debut album in 2024, followed by a deluxe edition in 2025. Now based in Las Vegas, he continues to explore the possibilities of independent pop while remaining interested in the relationship between emotional expression, theatrical performance, and electronic experimentation.
His latest single, “Idol”, represents a deliberate departure from the more restrained musical direction of his earlier work. Rather than repeating an established formula, SonicFluxx embraces a darker electro-pop identity built around forceful basslines, industrial-influenced percussion, hypnotic synthesizers, and an expressive vocal performance. The production brings together elements of alternative pop, synthwave, and experimental art-pop, creating a contrast between the track’s abrasive instrumental character and its accessible melodic direction. Production responsibilities are shared with Guy Braham and Luis “LP” Pacheco, whose contributions help shape the single’s electronic arrangement.
Beyond its musical direction, “Idol” is rooted in a particularly personal period of uncertainty in SonicFluxx’s career. The song emerged during a time when he was questioning his progress as an independent artist and struggling with the gap between his ambitions and the success he had hoped to achieve. Rather than allowing those frustrations to discourage him, he began examining what he genuinely wanted from his musical career. The answer became the foundation of “Idol”, a song about his desire to become a recognised pop figure, inspire others, and use the influence that comes with fame to make a difference. Its subject matter also examines the complicated relationship between ambition, admiration, obsession, and the expectations placed upon those who aspire to become influential figures.
The song’s theatrical character extends into its vocal approach, with inspiration drawn from The Phantom of the Opera and classical compositions such as Tubular Bells and Toccata in D Minor. These influences informed the haunting quality of the melody and encouraged SonicFluxx to experiment with vocal techniques beyond the conventions he had previously explored. His production approach also reflects a willingness to challenge familiar methods, including manipulating vocal recordings to create synthesizer-like textures and other electronic elements. The accompanying music video, filmed in Tonopah, Nevada, further develops the project’s visual identity, reflecting his longstanding interest in cinematic presentation and the use of imagery to introduce additional meaning to a song.
Having this brief introduction to today’s featured project, I’m sure both new listeners and longtime followers will be interested in hearing directly from SonicFluxx about the experiences, ambitions, and creative decisions behind this latest chapter. So, without further ado, let’s begin today’s interview.
INTERVIEW SESSION
Oliver:
Your musical journey began with a childhood shaped by church choirs, 1990s MTV, and the music videos of artists such as Britney Spears, *NSYNC, Jennifer Lopez, and Janet Jackson. Looking back, what do you remember most about those early experiences, and how did growing up around such different expressions of music influence the performer and creative individual you eventually became?
SonicFluxx:
One of my fondest memories growing up was running to my friends house after school to watch the music video premier of Britney Spears’ “Oops, I Did it Again”. It was a global cultural event, to say the least. Growing up in what is now considered the ‘Golden Age of Pop’ was honestly amazing. It inspired me to dream big and never fit yourself into a box.
Oliver:
You mentioned that recreating music videos in your bedroom was one of the things that started your lifelong interest in music. There is something interesting about a young person watching performers and imagining themselves in that world. What did those childhood performances mean to you at the time, and can you identify a particular moment when that imaginative interest began to feel like something you genuinely wanted to pursue professionally?
SonicFluxx:
Music and theatrical productions have been a part of my life since early childhood. To be honest, I don’t think I knew at the time what I was really doing in my bedroom. I, like many, studied choreography, imitated the scenes, imagined what it was like on set. I realize now that I was establishing what would be the blueprint for my own art and visuals – establishing the standard that I try to hit each time. Studying how to move and be on stage. What true stage presence looks like – what a star looks like.
Oliver:
Your description of electronic music as something created for people who still want to feel something says a lot about your approach to pop music. In an industry where production, image, and commercial appeal can sometimes take priority, what does emotional connection mean to you as an artist, and how do you make sure that feeling remains central to your work?
SonicFluxx:
Every song stems from a certain moment or part of my life. To encapsulate a moment in time and a feeling into a song is something I take pride in. Music is connection. Music heals, music makes us love, it can make us angry. The emotional pull in music is everywhere, but leaning into the story behind the emotion – well, that, I agree, maybe can be sometimes “lost in translation”. Through my social media posts and other content, I try to give my listeners and fans the story behind the music. We live in a world where AI music has become prevalent, but AI does not have emotion. AI has never had human interaction, pain or loss. As a human making music, this is my superpower and I will always use it.
Oliver:
Moving to Los Angeles in 2020 marked an important chapter in your development, followed by your performance at OC Pride in 2021, which helped open the door to the next stage of your career. How did relocating and stepping onto that performance platform change your confidence, your understanding of yourself as an artist, and your ambitions for the future?
SonicFluxx:
Moving to Los Angeles as a musician is, I think, in a certain way, a right of passage for many musical careers. The simple act of moving for my music was, well, the confidence was not there to say the least! haha But in all seriousness, this was a huge step for me and OC Pride was the biggest legitimate stage I had ever been on with my own music. Did it change my confidence level? No, I still second guess everything – but what that performance did do was confirm that this is what I should be doing with my life. It confirmed I did make the right choice to pack up and take the biggest gamble of my life.
Oliver:
Your musical influences range from the theatrical pop performances of Britney Spears and Lady Gaga to the energetic, highly produced sounds of 1990s and early 2000s pop. As your own sound has developed, how have you balanced the influence of those artists with your desire to create something more experimental, personal, and recognisable as SonicFluxx?
SonicFluxx:
Oh, well, this is a tough one. I have been experimenting alot in the studio the past two years to create a sound that is both nostalgic but new at the same time. One thing I have been having a bit of fun with is manipulating my vocals in new ways to create synths and other elements instead of using drums, snares, etc to make those sounds. I felt like my first album was too “safe” and I wanted to push myself creatively into territories I might not have been so comfortable with.
Oliver:
You released your debut album in 2024, followed by a deluxe edition in 2025, before moving towards a darker and more aggressive electronic direction. What did completing those projects teach you about your strengths and limitations as an independent artist, and what experiences ultimately convinced you that it was time to take your music in a different direction?
SonicFluxx:
Feeling like my first album was on the “safe” side is perhaps not the best term. Reinvention and evolution was the theme. I’m not comfortable doing the same thing twice. I have so many sides of my artistry to show that it’s not possible to show this on one single project. My first album had a lack of story, a lack of a message – and I have lot’s to say! I asked myself what I wanted to say this time around and how I wanted to do it. Dark pop has a special place in my heart. Every great pop singer has a darker album – Taylor’s Reputation, Rihanna’s Rated R, Britney’s Blackout – and they had something to say and said it. This is the blueprint this era.
Oliver:
Let’s talk about your latest single, “Idol”. The track moves into a sinister, high-energy dark-pop territory, combining industrial beats, aggressive synthwave production, and theatrical vocals. What was the original idea behind this song, and what inspired you to explore this particular combination of sounds and emotions?
SonicFluxx:
This song stemmed from a very dark time when I first began writing new music. I actually was very down on myself and honestly thought about quitting making music. I did not acquire the fanbase I thought I would have after my first album. I didn’t have the “success” I dreamed of yet. I wasn’t “far enough along” as I wanted to be. I was sad and angry. One day, with a blank notepad in front of me, I said out loud, “I don’t want to quit”. I then asked myself, “What do you want?” And the answer was: “I want to be an idol, I want to be someone people look up to – I want to be someone’s inspiration. I want to be famous so I can use that fame to change the world. And I’m insane for wanting this.” And there it was, the song right there. Idol is about my obsession with fame, to be a pop star and the struggles to get there. It is my calling card to the world – “Here I am and this is what I want.” There was no backing down from what I wanted moving into this new era and Idol was the perfect foundation for what comes next. Call me insane, but I think there is still room for another pop star in this world and it’s me.
Oliver:
The word “Idol” can carry several meanings, from admiration and obsession to celebrity culture, influence, and the desire to become someone others look up to. What does the title represent within the world of this song, and is there a particular idea or experience you wanted listeners to consider when they encounter it?
SonicFluxx:
I think the word choice directly relates to the particular fanbase that pop music creates. As a lover of pop music making pop music, I have my own “idols” – I have a “Mother”. I got to thinking, “when was the last time pop fans had a Father figure?” This is also major inspiration behind my new era and the song – the King of Pop’s throne has been empty for too long. To even say this like I’m “the next biggest thing” is truly insane to me to think about – again referring back to the lyrics in the sense that every pop star has been exactly where I’m at right now. To think that one day you are called an idol by someone – well, those are the most cherished of fans because what they are really saying is that they look up to you, you inspire them to be a better person, to love themselves to who they are. You become an idol because of your message, not your music.
Oliver:
One of the defining qualities of “Idol” is its theatrical, almost horror-inspired vocal delivery. Rather than following a conventional pop performance style, the vocals seem designed to create tension, attitude, and a strong sense of character. How did you approach developing this vocal identity, and what did you want the performance to communicate that a more traditional pop delivery might not have achieved?
SonicFluxx:
The vocal delivery was inspired by Phantom of the Opera and ghosts. Coming from a theatre background, I also wanted to try a vocal delivery that was bold and haunting. The melody was actually one of the toughest to hash out and write – I listened to many classical art pieces such as Tubular Bells and Toccata in D Minor to create a melody for Idol that was as haunting as I felt the topic was. Pushing myself to new territories vocally in the studio has made some great new music that I previously would have never tried and Idol is a product of that.
Oliver:
Your current sound explores the space between vulnerability and absolute empowerment. That contrast is interesting because the two emotions can sometimes exist within the same person, particularly when dealing with identity, confidence, and personal expectations. How do you explore that balance in your songwriting, and what does empowerment mean to you beyond simply creating music that sounds bold and powerful?
SonicFluxx:
To be honest, I leaned into the chaotic this time around in songwriting rather than the structured, safe space I was used to on my first album. To be able to simply make that decision as an independent artist is empowering in itself. I have been afraid in the past that my vocals are not “commercial” enough for pop music and withheld much of my vocals back on my first album. Not shying away from who I am, both artistically and vocally was the end goal with Idol. Taking my narrative and owning who I am, in that sense Idol is the ultimate empowerment song for me personally.
Oliver:
You draw comparisons between “Idol”, Lady Gaga’s “Disease”, and the classic Britney Spears club energy of “I Wanna Go”. Both references represent different sides of pop performance, from darker theatrical expression to playful dancefloor energy. What elements of those musical worlds appeal to you, and how did you use those influences as inspiration without losing your own creative identity?
SonicFluxx:
Trying to mix a theatrical dark pop song with commercial pop club energy was actually the challenge I gave myself when writing the song. Genre bending is fun and it was a challenge my production team was completely ready to take on. I heard the chorus chopped up in my head when writing, but it wasn’t until I heard us working on it in the studio that the formula clicked that I heard it somewhere before – “I Wanna Go”. It was a little pop moment for me because I realized that, subconsciously, my inspiration writing this song chorus melody was Britney Spears, the ultimate idol and icon. It was one of those “full circle moments”. Her influence on my life really runs deep and this song truly made me realize it!
Oliver:
The production of “Idol” brings together gritty industrial beats, sinister basslines, aggressive synthwave textures, and an avant-garde art-pop hook. When building the instrumental arrangement, how did you decide which elements should carry the song’s darker character and which should provide the immediate pop appeal? Was finding that balance one of the biggest creative challenges?
SonicFluxx:
The immediate pop appeal had to come entirely from the vocal arrangement. I decided that the vocals needed to act as the ‘Trojan Horse.’ While the instrumental underneath was chaotic and abrasive, I wanted to write an avant-garde art-pop hook that was infectious and easily digestible. By placing a clean, rhythmically catchy melody directly over that “gritty floor”, it created this incredible push-and-pull dynamic that I love creating. Finding that balance was absolutely one of the biggest creative challenges.
Oliver:
You have described this latest era as a move away from more atmospheric synths towards sinister basslines and relentless dancefloor energy. What did you feel was missing from your previous sonic direction that you wanted to introduce with this new approach, and how has experimenting with heavier electronic production changed the way you think about composition and arrangement?
SonicFluxx:
Heavier electronic productions lends to being able to discuss different topics that I wasn’t comfortable talking about before. I wanted my topics and energy to match the musical style and dark pop was absolutely the direction to go this time around. I spent too much time in my past era wanting to please everyone musically that I forgot what I actually wanted to make. Instead of shying away, I went the opposite and leaned into productions that didn’t sound so “pretty”. Experimental music means there are no rules and that was, at first, pretty terrifying. The great David Bowie once said that “if you are comfortable in the studio, you are doing something wrong”. This has been my mantra this era and it’s been super weird in the studio for me emotionally to push past my comfort zone, but I want to give the world something truly special.
Oliver:
As an independent artist based in Las Vegas, you are responsible for developing your music and building your own creative identity in an increasingly competitive pop landscape. How has the experience of working independently shaped your decision-making, particularly when it comes to maintaining your artistic vision while also reaching new listeners and finding opportunities for your music?
SonicFluxx:
Maintaining my artistic vision and narrative is extremely important for me, especially since I feel like I am just starting. My very first song I wrote, ‘Remedy’, was about fans I didn’t have at the time, but how I would cherish and hold that relationship with my fans in the highest of priority and regard. Our bond is sacred and I feel like as an independent artist, I can control this to such a fine detail in the sense that I read every comment, I see every stat and I comment directly back to my fans – no one else. Opportunities are great, but finding a fanbase that gets what you are doing – that’s priceless. I can stay extremely close to my fanbase right now and I like it.
Oliver:
Your journey includes several significant changes, from your early bedroom performances to relocating to Los Angeles, performing at OC Pride, releasing your debut album, and now developing this darker musical era. Which of these experiences has challenged you the most personally, and what have you learned about yourself through the process of continuing to pursue music on your own terms?
SonicFluxx:
Developing a new sound opposite of my first project has probably been the most challenge of them all, to be honest. Constantly pushing myself out of my comfort zone the past couple years, I have found solace and peace in that chaos. I find it odd when I don’t feel uncomfortable when recording or writing now. I wanted this era to show the process of someone leaving their past behind to pursue something greater – a crazy dream of being a pop star and the journey that follows it. The narrative constantly evolves as do I. One thing I have learned through this new era is that being honest and vulnerable to the world opens up the process for healing and a renewed sense of who you are.
Oliver:
Pop music has always had a strong relationship with visual identity, performance, fashion, and the creation of memorable characters. Given your early fascination with music videos and your current interest in theatrical, horror-infused pop, how important is the visual world surrounding your music? How do you approach making sure the imagery, performance, and sound all communicate the same artistic vision?
SonicFluxx:
When I write and record a song, I already am thinking about visuals, clothes, how to present the song on stage and how it will be consumed by the world. Visual imagery is very important to me to enhance the song and add more to it’s story. Pop music videos are a staple in culture. While I don’t quite have the budget for something as big yet, the cinematic eye and vision is there. I want my songs to be the launching point to a bigger narrative, visuals can do this. I also love metaphors and love to hide them within my visuals. There is way more than meets the eye narrative wise in the Idol music video.
Oliver:
Your work sits across dark-pop, alternative pop, industrial electronic music, synth-pop, and experimental art-pop. Rather than limiting yourself to one particular category, you appear interested in exploring different creative possibilities within electronic pop. How do you decide when a new sound or production idea genuinely belongs in your music, and what would you say separates your artistic identity from other independent electronic-pop artists?
SonicFluxx:
I don’t ever want to be placed in a box. I created the name SonicFluxx, because it literally translates to “the constant change of sound”. It’s in my name to not be one thing or another. Rather than sitting on one place, I sit nowhere and everywhere at the same time. Pop music fans want “eras” back. I’m here to give it to them. The emotions with each era defines the musical tone – something I have little to no control of, so to speak. My identity is constantly evolving as I grow as a person – my musical identity will always reflect that.
Oliver:
Your music has a strong connection to performance and dancefloor energy, but you also place considerable importance on emotional expression. When listeners experience “Idol”, whether through headphones, at a club, or during a live performance, what do you hope they feel or take away from it? Looking beyond this single, what kind of artistic world are you hoping to build in this next chapter of SonicFluxx, and what can your audience look forward to as that vision develops?
SonicFluxx:
Be the person you know you are to be. Dance in your bedroom unapologetically. Don’t be afraid of going after your dreams because they sound insane to everyone else. Take this journey with me and let’s both never look back.
“Idol” captures the moment an artist stops questioning whether his ambitions are too big and begins building an entire creative identity around the courage to pursue them. What makes SonicFluxx’s latest chapter particularly interesting is his willingness to turn personal uncertainty into a theatrical expression of ambition, individuality, and unapologetic self-belief.
~ Oliver (DULAXI Team)
EDITORIAL PERSPECTIVE
What stands out about “Idol” is the relationship between its unconventional production choices and the clarity of its central message. The vocal arrangement provides an interesting contrast to the heavier electronic foundation, while the theatrical delivery gives the composition a distinct sense of character. Speaking with SonicFluxx also reveals how closely his musical direction is connected to his personal ambitions. His willingness to embrace experimentation rather than repeat an established formula makes this release an interesting introduction to his evolving artistic identity.
~ Oliver (DULAXI Team)
CLOSING
A sincere thank you to SonicFluxx for joining us at DULAXI and sharing the experiences, creative decisions, and personal ambitions behind “Idol”. Our conversation offered a closer look at the journey behind his evolving musical identity, from the early pop influences that shaped his imagination to the uncertainties that eventually inspired this darker and more experimental chapter. His reflections also highlight the importance of remaining connected to one’s creative instincts, particularly when pursuing an ambitious vision independently.
For readers who have not yet experienced “Idol”, we encourage you to spend some time with the release and discover the ideas and artistic direction behind it. As SonicFluxx continues developing this new era, it will be interesting to see how his musical and visual storytelling evolves and what further creative territory he chooses to explore.
Thank you for joining us for another DULAXI interview. We appreciate every reader who takes the time to discover the artists and stories featured in our publication. Stay connected with DULAXI for more conversations with musicians, songwriters, producers, and creative individuals from around the world.
Until our next interview, keep discovering new music and supporting independent artists.